{"id":249,"date":"2023-08-15T16:29:39","date_gmt":"2023-08-15T12:59:39","guid":{"rendered":"https:\/\/absmotors.ir\/tr\/dba-copy\/"},"modified":"2023-11-01T16:10:49","modified_gmt":"2023-11-01T12:40:49","slug":"seo","status":"publish","type":"post","link":"https:\/\/absmotors.ir\/tr\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>Hepimiz Google&#8217;\u0131 tan\u0131yoruz ve ona sorular\u0131m\u0131z\u0131 soruyoruz.&nbsp;Google&#8217;da bir terimi aratt\u0131\u011f\u0131m\u0131zda bize farkl\u0131 sonu\u00e7lar \u00e7\u0131k\u0131yor.&nbsp;\u0130lgili sonu\u00e7lara saniyeden \u00e7ok daha k\u0131sa s\u00fcrede eri\u015fmemizi sa\u011flayan \u015fey nedir?&nbsp;Google g\u00f6r\u00fcnt\u00fclenen sayfalar\u0131n s\u0131ras\u0131n\u0131 hangi kriterlere g\u00f6re belirliyor?&nbsp;Google \u00e7e\u015fitli fakt\u00f6rleri hesaba katar ancak her site ayn\u0131 zamanda Google sonu\u00e7lar sayfas\u0131nda daha \u00fcst s\u0131ralarda yer almak i\u00e7in ad\u0131mlar atar.&nbsp;Bu eylemler sitenin SEO&#8217;su anlam\u0131na gelir.&nbsp;Bu \u00f6\u011frenme blo\u011funda SEO kavramlar\u0131n\u0131 tan\u0131yaca\u011f\u0131z ve SEO&#8217;nun ne oldu\u011funu \u00f6\u011frendikten sonra SEO ilkelerini ve sitenin SEO&#8217;su i\u00e7in yap\u0131lmas\u0131 gereken \u00e7al\u0131\u015fmalar\u0131 \u00f6\u011frenece\u011fiz.&nbsp;SEO blo\u011funun ilk oturumunda SEO&#8217;nun genel kavramlar\u0131ndan bahsedece\u011fiz ve Google&#8217;da farkl\u0131 kelimeleri arayarak farkl\u0131 sonu\u00e7lar g\u00f6rmenize neyin sebep oldu\u011funu anlataca\u011f\u0131z, ayr\u0131ca SEO e\u011fitimini de eksiksiz olarak \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/1-1-1024x512.jpg\" alt=\"\" class=\"wp-image-251\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/1-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading0\">SEO nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO, Arama<\/strong>&nbsp;Motoru&nbsp;&nbsp;<strong>Optimizasyonu<\/strong>&nbsp;anlam\u0131na gelir&nbsp;&nbsp;ve arama&nbsp;motorlar\u0131&nbsp; i\u00e7in optimizasyon anlam\u0131na gelir&nbsp;<strong>.&nbsp;<\/strong>SEO, organik arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla gelen web sitesi trafi\u011finin miktar\u0131n\u0131 ve kalitesini art\u0131rmak ve bu sayede site ziyaretlerinde art\u0131\u015fa yol a\u00e7mak i\u00e7in yap\u0131lan eylemler b\u00fct\u00fcn\u00fcn\u00fc ifade eder.&nbsp;D\u00fcnyan\u0131n en \u00fcnl\u00fc arama motoru Google arama motorudur.&nbsp;Bing ve Yahoo da di\u011fer arama motorlar\u0131d\u0131r.&nbsp;Bir arama motorunda terimleri arad\u0131\u011f\u0131n\u0131zda, sonu\u00e7lar arama motoru sonu\u00e7 sayfas\u0131nda (SERP) g\u00f6r\u00fcnt\u00fclenir.&nbsp;\u00d6rne\u011fin, &#8220;dijital pazarlama e\u011fitimi&#8221; anahtar kelimesi i\u00e7in Google arama motoru sonu\u00e7 sayfas\u0131nda a\u015fa\u011f\u0131daki sonu\u00e7lar g\u00f6r\u00fcnt\u00fclenecektir.<strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/2-10-1-1024x512.jpg\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/2-10-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131nda g\u00f6r\u00fclen sonu\u00e7lar\u0131n bir k\u0131sm\u0131 arama motoru reklamlar\u0131yla ilgilidir.&nbsp;En \u00fcnl\u00fc arama motoru reklamlar\u0131 Google reklamlar\u0131 veya Google Ads ile ilgilidir.&nbsp;Her arama motoru bunu belirtti\u011finden, reklam sonu\u00e7lar\u0131n\u0131 organik sonu\u00e7lardan ay\u0131rmak kolayd\u0131r.&nbsp;A\u015fa\u011f\u0131daki \u015fekil &#8220;dijital pazarlama nedir&#8221; anahtar kelimesine ili\u015fkin reklam sonu\u00e7lar\u0131n\u0131 g\u00f6stermektedir.&nbsp;Bu sonu\u00e7lar&nbsp;&nbsp;<strong>&#8220;Reklam&#8221;<\/strong>&nbsp;simgesiyle &nbsp;i\u015faretlenir .<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/3-7-1024x512.jpg\" alt=\"\" class=\"wp-image-253\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/3-7.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sonu\u00e7lar\u0131n geri kalan\u0131 organik sonu\u00e7larla ilgilidir.&nbsp;Bunun bir \u00f6rne\u011fini &#8220;Dijital Pazarlama E\u011fitimi&#8221; anahtar kelimesiyle ilgili g\u00f6rselde g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr.&nbsp;Asl\u0131nda organik sonu\u00e7lar, arama motoru taraf\u0131ndan g\u00f6r\u00fcnt\u00fclenen ancak reklam vermeyen t\u00fcm sayfalar\u0131 i\u00e7erir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eimdi SEO&#8217;nun ne oldu\u011funu daha net a\u00e7\u0131klamak istersek bir sitenin SEO&#8217;sunun \u015funlar\u0131 i\u00e7erdi\u011fini s\u00f6yleyebiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fcksek kaliteli i\u00e7erik olu\u015fturun<\/li>\n\n\n\n<li>Belirli anahtar kelimeler i\u00e7in i\u00e7eri\u011fi optimize etme<\/li>\n\n\n\n<li>Dahili ve harici ba\u011flant\u0131lar olu\u015fturun<\/li>\n\n\n\n<li>Sitenin performans\u0131n\u0131 teknik a\u00e7\u0131dan iyile\u015ftirmek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bahsedilen \u00f6\u011felerin her biri hakk\u0131nda ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar\u0131 SEO \u00f6\u011frenme blo\u011funun di\u011fer derslerinde verece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki bu eylemleri yapman\u0131n nihai amac\u0131 nedir?&nbsp;<strong>Bu \u00e7\u00f6z\u00fcmler , sitenizin&nbsp;<\/strong>&nbsp;<strong>ba\u015fta Google olmak \u00fczere arama motorlar\u0131n\u0131n<\/strong>&nbsp;arama sonu\u00e7lar\u0131nda s\u0131ralamas\u0131n\u0131 y\u00fckseltmek amac\u0131yla&nbsp;&nbsp;&nbsp;ve i\u015fletmenin belirledi\u011fi hedefler do\u011frultusunda yap\u0131l\u0131r.&nbsp;A\u015fa\u011f\u0131da ad\u0131 ge\u00e7en bu \u00f6\u011felerin her biri daha ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading1\">SEO&#8217;nun \u00f6nemi nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm web trafi\u011finin yakla\u015f\u0131k %60&#8217;\u0131 Google aramalar\u0131ndan gelir.&nbsp;\u015eekilde de g\u00f6rebilece\u011finiz gibi di\u011fer pop\u00fcler arama motorlar\u0131ndan (Bing, Yahoo ve YouTube gibi) trafik eklerseniz, t\u00fcm trafi\u011fin %70,6&#8217;s\u0131 arama motorlar\u0131ndan, geri kalan web trafi\u011finin ise sosyal medya gibi kaynaklardan geldi\u011fini g\u00f6r\u00fcrs\u00fcn\u00fcz. a\u011flar ve e-postalar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/4-1-1024x512.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/4-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131nda daha iyi sonu\u00e7 g\u00f6stermek i\u00e7in Google gibi arama motorlar\u0131n\u0131n daha ak\u0131ll\u0131 hale geldi\u011fini ancak yine de yard\u0131m\u0131m\u0131za ihtiya\u00e7lar\u0131 oldu\u011funu bilmeliyiz.&nbsp;Site optimizasyonu i\u00e7in daha iyi bilgi sa\u011flamak, arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi do\u011fru bir \u015fekilde tan\u0131mlamas\u0131na ve arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclemesine yard\u0131mc\u0131 olur.&nbsp;Ancak sitenin SEO&#8217;sunun ba\u015fka faydalar\u0131 da vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading2\">1.&nbsp;Site trafi\u011fini art\u0131r\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik, arama motoru sonu\u00e7 sayfas\u0131nda ne kadar y\u00fcksek g\u00f6r\u00fcnt\u00fclenirse, o kadar fazla girdi al\u0131r ve o kadar fazla t\u0131klama ve trafik al\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading3\">2.&nbsp;T\u0131klama oran\u0131n\u0131 art\u0131r\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motoru sonu\u00e7lar\u0131ndaki s\u0131ralaman\u0131z ne kadar y\u00fcksek olursa, i\u00e7eri\u011finizin t\u0131klama oran\u0131 (TO) da o kadar y\u00fcksek olur.&nbsp;T\u0131klama oran\u0131, i\u00e7eri\u011finizi t\u0131klayan kullan\u0131c\u0131 miktar\u0131n\u0131n, i\u00e7eri\u011fin arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne b\u00f6l\u00fcnmesiyle elde edilen y\u00fczde anlam\u0131na gelir.&nbsp;Form\u00fcl\u00fcn\u00fc a\u015fa\u011f\u0131da g\u00f6rebilirsiniz:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/5-1-1024x512.jpg\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/5-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u0131klama oran\u0131 (y\u00fczde) = 100* (t\u0131klama\/arama sayfalar\u0131nda g\u00f6r\u00fcnt\u00fcleme)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin i\u00e7eri\u011finiz bir arama motorunda 1000 kez g\u00f6r\u00fcnt\u00fcleniyor ve 1 kez t\u0131klan\u0131yorsa t\u0131klama oran\u0131 %0,1 olur.&nbsp;Resimde g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi Google arama motorunda, arama sonu\u00e7lar\u0131nda birinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131radakilerin t\u0131klama oran\u0131 s\u0131ras\u0131yla %31,73, %24,71 ve %18,66 olup, bu da ilk sayfan\u0131n toplam t\u0131klama oran\u0131n\u0131n yakla\u015f\u0131k %75&#8217;idir. .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading4\">3.&nbsp;Marka g\u00fcvenilirli\u011fini art\u0131r\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitesinde g\u00fc\u00e7l\u00fc ve kaliteli SEO uygulamak, marka g\u00fcvenilirli\u011fini art\u0131rabilir ve di\u011fer pazarlama eylemlerini etkileyebilir.&nbsp;Sonu\u00e7larda birinciden \u00fc\u00e7\u00fcnc\u00fcye kadar s\u0131ralan\u0131rsan\u0131z m\u00fc\u015fterilerinize sekt\u00f6rde \u00f6nemli bir oyuncu oldu\u011funuzu g\u00f6stermi\u015f olursunuz.&nbsp;Ayr\u0131ca bu, sitenizin pop\u00fclerli\u011fini g\u00f6sterebilir ve bu nedenle bir\u00e7ok kullan\u0131c\u0131 sitenizdeki sonu\u00e7lar\u0131 aram\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading5\">4.&nbsp;Uzun vadeli bir pazarlama stratejisi olarak SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nas\u0131l ki \u00fcst s\u0131ralara \u00e7\u0131kman\u0131z zaman al\u0131yorsa, d\u00fc\u015fmeniz de zaman al\u0131r.&nbsp;Bu nedenle SEO uzun vadeli bir pazarlama stratejisidir.&nbsp;Google&#8217;\u0131n algoritmas\u0131 de\u011fi\u015fmezse veya di\u011fer rakipler SEO stratejilerini de\u011fi\u015ftirmezse, sizi arama sonu\u00e7lar\u0131nda a\u015fa\u011f\u0131ya itmek kolay de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO nedir sorusuna cevap verdi\u011fimize ve SEO&#8217;nun \u00f6nemini bildi\u011fimize g\u00f6re art\u0131k Google gibi arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmek gerekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading6\">Arama motorlar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/6-5-1024x512.jpg\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/6-5.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131 dijital \u00e7a\u011f\u0131n k\u00fct\u00fcphaneleri gibidir.&nbsp;Kitaplar\u0131n kopyalar\u0131n\u0131 saklamak yerine web sayfalar\u0131n\u0131n kopyalar\u0131n\u0131 saklarlar.&nbsp;Bir arama motoruna bir kelime veya kelime \u00f6be\u011fi yazd\u0131\u011f\u0131n\u0131zda, arama motoru mevcut t\u00fcm sayfalar\u0131 inceler ve en alakal\u0131 sonu\u00e7lar\u0131 g\u00f6stermeye \u00e7al\u0131\u015f\u0131r.&nbsp;Bu i\u015f i\u00e7in ve do\u011fru sonu\u00e7lar\u0131n elde edilmesi i\u00e7in algoritmalardan yararlan\u0131lmaktad\u0131r.&nbsp;Bu algoritmalar\u0131n tam olarak nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kimse bilmiyor ancak Google&#8217;\u0131n bize verdi\u011fi ipu\u00e7lar\u0131yla g\u00fczel sonu\u00e7lar alabiliriz.&nbsp;Google, &#8220;Arama Algoritmalar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?&#8221; ba\u015fl\u0131kl\u0131 makalesinde, en faydal\u0131 bilgiyi elde etmek i\u00e7in arama algoritmalar\u0131n\u0131n,&nbsp;&nbsp;<strong>aranan kelime ve kelime \u00f6bekleri<\/strong>&nbsp;,&nbsp;&nbsp;<strong>site sayfalar\u0131n\u0131n alaka d\u00fczeyi<\/strong>&nbsp;,&nbsp;&nbsp;<strong>\u00e7al\u0131\u015fma alan\u0131 ve \u00e7al\u0131\u015fma alan\u0131 gibi \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 oldu\u011funu belirtti.&nbsp;sitenin uzmanl\u0131\u011f\u0131<\/strong>&nbsp;,&nbsp;&nbsp;<strong>konumu ve ayarlar\u0131.Kullan\u0131c\u0131lar<\/strong>&nbsp;&nbsp;dikkat eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her fakt\u00f6r\u00fcn \u00f6nemi, arama teriminin niteli\u011fine ba\u011fl\u0131 olarak de\u011fi\u015fir.&nbsp;\u00d6rne\u011fin haberler gibi zamana duyarl\u0131 i\u00e7erikler i\u00e7in i\u00e7eri\u011fin g\u00fcncelli\u011fi daha \u00f6nemlidir.&nbsp;Bir di\u015f\u00e7inin web sitesi gibi konumun \u00f6nemli oldu\u011fu siteler i\u00e7in g\u00f6r\u00fcnt\u00fclenen sonu\u00e7lar, kullan\u0131c\u0131lar\u0131n konumuna g\u00f6re de\u011fi\u015fiklik g\u00f6sterecektir.&nbsp;Ayr\u0131ca g\u00f6r\u00fcnt\u00fclenen sonu\u00e7lar kullan\u0131c\u0131n\u0131n daha \u00f6nce yapt\u0131\u011f\u0131 aramalara ve tercihlerine g\u00f6re farkl\u0131l\u0131k g\u00f6stermektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basit bir ifadeyle SEO, arama motorlar\u0131na i\u00e7eri\u011finizin istenen konu i\u00e7in en iyi sonu\u00e7 oldu\u011funu g\u00f6sterebilir.&nbsp;Bunun nedeni, t\u00fcm arama motorlar\u0131n\u0131n ayn\u0131 hedefe sahip olmas\u0131d\u0131r:&nbsp;&nbsp;<strong>kullan\u0131c\u0131lar\u0131na en iyi ve en alakal\u0131 sonu\u00e7lar\u0131 g\u00f6stermek<\/strong>&nbsp;.&nbsp;Bunun nas\u0131l yap\u0131laca\u011f\u0131 s\u00f6z konusu arama motoruna ba\u011fl\u0131d\u0131r.&nbsp;Google algoritmalar\u0131n\u0131n daha do\u011fru olmas\u0131 ve sonu\u00e7lar\u0131n daha iyi g\u00f6r\u00fcnt\u00fclenmesi nedeniyle bu arama motoru d\u00fcnyan\u0131n en pop\u00fcler arama motorudur ve SEO a\u00e7\u0131s\u0131ndan en \u00f6nemlisidir.&nbsp;Kullan\u0131c\u0131lara daha iyi sonu\u00e7lar g\u00f6stermek i\u00e7in Google, milyonlarca sayfadan en alakal\u0131 sonu\u00e7lar\u0131 saniyeden \u00e7ok daha k\u0131sa s\u00fcrede g\u00f6r\u00fcnt\u00fclemek i\u00e7in Rank Brain, Mobil Algoritma ve Hummingbird Algoritmas\u0131 gibi \u00e7e\u015fitli algoritmalar kullan\u0131r.&nbsp;Google algoritmalar\u0131n\u0131n t\u00fcrleri ve bunlar hakk\u0131nda daha fazla a\u00e7\u0131klama \u00f6n\u00fcm\u00fczdeki oturumlarda anlat\u0131lacakt\u0131r.&nbsp;Sayfalar\u0131n s\u0131ralamas\u0131na ili\u015fkin \u00f6nemli fakt\u00f6rler a\u015fa\u011f\u0131daki \u015fekilde g\u00f6sterilmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/7-1-1024x512.jpg\" alt=\"\" class=\"wp-image-257\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/7-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading7\">SEO T\u00fcrleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitenizin SEO stratejisini tamamlamak i\u00e7in ihtiya\u00e7 duydu\u011funuz \u00fc\u00e7 SEO t\u00fcr\u00fc vard\u0131r: dahili SEO, teknik SEO ve harici SEO.&nbsp;Stratejinizi par\u00e7alara ay\u0131r\u0131p SEO&#8217;yu bu \u00fc\u00e7 t\u00fcr olarak d\u00fc\u015f\u00fcnerek optimizasyon programlar\u0131n\u0131 organize etmeniz ve uygulaman\u0131z \u00e7ok daha kolay olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131daki g\u00f6rselde siteyi Maze site kriterlerine g\u00f6re optimize etmek i\u00e7in gerekli ad\u0131mlar g\u00f6sterilmektedir.&nbsp;Ad\u0131mlardan baz\u0131lar\u0131 teknik SEO ile, baz\u0131lar\u0131 ise dahili SEO ile ilgilidir.&nbsp;A\u015fa\u011f\u0131daki yaz\u0131m\u0131zda SEO t\u00fcrleri detayl\u0131 olarak anlat\u0131lmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/8-8-1024x512.jpg\" alt=\"\" class=\"wp-image-258\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/8-8.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading8\">1. Teknik SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Teknik SEO, web sitenizin i\u00e7erik d\u0131\u015f\u0131 y\u00f6nleriyle ilgilidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teknik SEO sitenin yap\u0131s\u0131n\u0131 iyile\u015ftirmeye y\u00f6nelik stratejileri i\u00e7erir.&nbsp;Teknik SEO, sitenin okunabilirli\u011fini art\u0131r\u0131r (bu, arama motorlar\u0131n\u0131n anlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r) ve iyi bir kullan\u0131c\u0131 deneyimi sa\u011flar.&nbsp;Kullan\u0131c\u0131 deneyimi olu\u015fturmak, arama motorlar\u0131n\u0131n siteyi daha iyi g\u00f6rmesine ve daha iyi anlamas\u0131na yard\u0131mc\u0131 olur.&nbsp;Hedef kitle a\u00e7\u0131s\u0131ndan, kullan\u0131c\u0131 deneyimini geli\u015ftirmek, hemen \u00e7\u0131kma oran\u0131n\u0131 azaltabilir ve daha fazla hedef kitlenin sitenize geri d\u00f6nmesini ve do\u011frudan giri\u015fi art\u0131rmas\u0131n\u0131 te\u015fvik edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teknik SEO&#8217;yu geli\u015ftirmek i\u00e7in ger\u00e7ekle\u015ftirilebilecek eylem t\u00fcrleri a\u015fa\u011f\u0131dakilerle ilgilidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site h\u0131z\u0131n\u0131 art\u0131rma (&nbsp;<\/strong><strong>Site h\u0131z\u0131&nbsp;<\/strong><strong>)<\/strong><\/li>\n\n\n\n<li><strong>Mobil cihazlar i\u00e7in optimizasyon (&nbsp;<\/strong><strong>Mobil uyumluluk&nbsp;<\/strong><strong>)<\/strong><\/li>\n\n\n\n<li><strong>Siteye uygun yap\u0131n\u0131n olu\u015fturulmas\u0131 (&nbsp;<\/strong><strong>Site mimarisi&nbsp;<\/strong><strong>)<\/strong><\/li>\n\n\n\n<li><strong><\/strong><strong>Yap\u0131land\u0131r\u0131lm\u0131\u015f&nbsp;<\/strong><strong>verileri&nbsp;<\/strong><strong>kullanma<\/strong><strong><\/strong><\/li>\n\n\n\n<li><strong>Site g\u00fcvenli\u011fi (&nbsp;<\/strong><strong>G\u00fcvenlik&nbsp;<\/strong><strong>)<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading9\">2.&nbsp;Dahili SEO (Sayfa \u0130\u00e7i SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dahili SEO, web sitenizdeki i\u00e7erikle ilgilidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dahili SEO, bir web sitesindeki dahili sayfalar\u0131 optimize etmeye y\u00f6nelik stratejileri i\u00e7erir.&nbsp;Dahili SEO fakt\u00f6rleri, arama motorlar\u0131n\u0131n i\u00e7eri\u011fin konusunu anlamas\u0131na ve web sitesinin insanlar\u0131n bulmak istedi\u011fi \u00f6nemli bir kayna\u011fa sahip oldu\u011funu fark etmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dahili SEO&#8217;nun kendisi a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime ara\u015ft\u0131rmas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stenilen anahtar kelime ile ilgili bir konu hakk\u0131nda i\u00e7erik olu\u015fturmak amac\u0131yla en iyi anahtar kelimeleri bulmak<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7erik \u00fcretimi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef anahtar kelimeye odaklanan y\u00fcksek kaliteli i\u00e7erik yay\u0131nlay\u0131n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelimelerle i\u00e7erik optimizasyonu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef anahtar kelimeyi ana ba\u015fl\u0131k, meta a\u00e7\u0131klama, URL adresi, g\u00f6rsel alt a\u00e7\u0131klamas\u0131 ve ba\u015fl\u0131k etiketi gibi t\u00fcm do\u011fru yerlerde kullan\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"heading10\">3.&nbsp;Harici SEO (Sayfa D\u0131\u015f\u0131 SEO)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/9-1-1024x512.jpg\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/9-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Harici SEO teknikleri, web sitesinin di\u011fer web siteleri ile ba\u011flant\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeye ve sitenin g\u00fcvenilirli\u011fini art\u0131rmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harici SEO, bir web sitesi i\u00e7in g\u00fcvenilirlik olu\u015fturmaya y\u00f6nelik stratejiler i\u00e7erir.&nbsp;Harici SEO uygulamalar\u0131n\u0131n \u00e7o\u011fu, di\u011fer web sitelerinden y\u00fcksek kaliteli ba\u011flant\u0131lar almakla ilgilidir.&nbsp;Sayg\u0131n sitelerden sitenize verilen \u00e7ok say\u0131da ba\u011flant\u0131, arama motorlar\u0131na sitenizin de\u011fer ve g\u00fcvenilirli\u011fe sahip oldu\u011funu g\u00f6sterir.&nbsp;Bu krediyi her t\u00fcrl\u00fc ba\u011flant\u0131 kurma ve misafir g\u00f6nderme yoluyla kazanabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heading11\">Siyah \u015fapka SEO ve beyaz \u015fapka SEO<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/absmotors.ir\/wp-content\/uploads\/2023\/08\/10-3-1024x512.jpg\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-1024x512.jpg 1024w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-300x150.jpg 300w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-768x384.jpg 768w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-1536x768.jpg 1536w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-280x140.jpg 280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-1920x960.jpg 1920w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3-1280x640.jpg 1280w, https:\/\/absmotors.ir\/tr\/wp-content\/uploads\/2023\/08\/10-3.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Beyaz \u015fapka SEO&#8221;, SEO stratejisinin arama motoru kurallar\u0131na g\u00f6re belirlenmesini i\u00e7eren SEO tekniklerini ifade eder.&nbsp;Beyaz \u015fapka SEO&#8217;nun ana oda\u011f\u0131 hedef kitleye daha fazla de\u011fer sa\u011flamakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Black Hat SEO&#8221;, arama motorlar\u0131n\u0131 kand\u0131rmaya \u00e7al\u0131\u015fan teknik ve stratejileri ifade eder.&nbsp;Siyah \u015fapka SEO, web sitelerini para cezas\u0131na \u00e7arpt\u0131r\u0131lma veya cezaland\u0131r\u0131lma ve arama sonu\u00e7lar\u0131ndan \u00e7\u0131kar\u0131lma riskiyle kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakabilir.&nbsp;Bu siyah \u015fapka SEO, i\u00e7eri\u011fi yaln\u0131zca arama motorlar\u0131 i\u00e7in optimize etmeye odaklan\u0131r ve kullan\u0131c\u0131 deneyimini dikkate almaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO \u00f6\u011frenme blo\u011funun ilk oturumunda SEO&#8217;nun ne oldu\u011funu, \u00f6nemini ve etkileyen fakt\u00f6rleri, SEO t\u00fcrlerini, beyaz \u015fapka SEO&#8217;yu ve siyah \u015fapka SEO&#8217;yu konu\u015ftuk.&nbsp;Bir sonraki oturumda Google algoritmalar\u0131ndan bahsedece\u011fiz.&nbsp;Bir sonraki oturumlar\u0131n yay\u0131nlar\u0131ndan haberdar olmak istiyorsan\u0131z SEO Learning Block b\u00fcltenine abone olabilirsiniz.&nbsp;SEO ile ilgili sorular\u0131n\u0131z varsa bizimle payla\u015f\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hepimiz Google&#8217;\u0131 tan\u0131yoruz ve ona sorular\u0131m\u0131z\u0131 soruyoruz.&nbsp;Google&#8217;da bir terimi aratt\u0131\u011f\u0131m\u0131zda bize farkl\u0131 sonu\u00e7lar \u00e7\u0131k\u0131yor.&nbsp;\u0130lgili sonu\u00e7lara saniyeden \u00e7ok daha k\u0131sa s\u00fcrede eri\u015fmemizi sa\u011flayan \u015fey nedir?&nbsp;Google g\u00f6r\u00fcnt\u00fclenen sayfalar\u0131n s\u0131ras\u0131n\u0131 hangi kriterlere g\u00f6re belirliyor?&nbsp;Google \u00e7e\u015fitli fakt\u00f6rleri hesaba katar ancak her site ayn\u0131 zamanda Google sonu\u00e7lar sayfas\u0131nda daha \u00fcst s\u0131ralarda yer almak i\u00e7in ad\u0131mlar atar.&nbsp;Bu eylemler sitenin SEO&#8217;su anlam\u0131na 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